Communication
Greetings, Sie and Du, and academic titles
Many newcomers notice how formal first contacts can be in Austria: a handshake, the formal "Sie", academic titles in letters and conversations, and greetings such as "Grüß Gott". What lies behind it and how to handle it.
What newcomers often notice
Newcomers commonly report that first contacts in Austria, especially at work and with authorities, follow a fairly formal pattern:
- Greeting with a handshake and eye contact. The Austrian Integration Fund's guidance for new arrivals says it is usual to greet people in a friendly way, look them in the eye, and often shake hands.
- "Sie" before "Du". The federal WORK in AUSTRIA service advises using the formal Sie at first contact, especially with supervisors and business partners, and switching to the informal du only once it has been offered.
- Academic titles. WORK in AUSTRIA notes that academic degrees and titles are actively used in Austria and appear in e-mail signatures and on business cards. You may meet forms such as Mag. (Magister/Magistra) or Dr. before a name, including in official correspondence.
- "Grüß Gott". This greeting is common in Austria and southern Germany, both in everyday life and in official communication.
Context
- Titles have a legal basis. Austrian academic degrees may be used in private life (for example on business cards) and in dealings with authorities, and in abbreviated form they can be entered in official documents. Female forms such as Mag.a or Dr.in are permitted. Using titles is optional: holders "can, but do not have to" use them.
- Politeness through form. Using the correct form of address is a way of showing respect in a first contact, which is why newcomers are advised to follow the other person's lead.
- Small talk. WORK in AUSTRIA suggests neutral topics such as skiing, hiking, food, scenery and sights, and advises against religion and politics.
How it varies
How formal people are depends on the person, the workplace and the situation. WORK in AUSTRIA's advice is to orient yourself by your colleagues, for example in how they dress, and the same approach works for forms of address: some teams switch to du early, others keep Sie and titles for a long time. "Grüß Gott" is widespread but not universal; some people avoid it because of its religious origin and say Guten Tag or another greeting instead. Treat the descriptions here as general patterns rather than rules, and avoid explaining every formal exchange as "typically Austrian".
Practical tips
Start with Sie and the person's surname; switch to du only when it is offered to you. If someone's e-mail signature or business card shows a title, use it in a formal reply (for example 'Sehr geehrte Frau Mag.a …' or 'Sehr geehrter Herr Dr. …'). Greet people when you enter a small shop, a doctor's waiting room or a lift; a short 'Grüß Gott' or 'Guten Tag' is fine. In business meetings, a friendly but not overly firm handshake is usual. If you hold an academic degree, you can have it recorded, for example when registering your address; bring the award certificate.
Sources
Our editors base these descriptions on research, official information and newcomers’ reports.
- WORK in AUSTRIA (Austrian Business Agency)10 Important Rules for Business Etiquette
(Opens {{site}} in a new tab) Accessed 8 Oct 2026Published 21 November 2022.
- Österreichischer Integrationsfonds (ÖIF)Official sourceZusammenleben in Österreich – Grundregeln (2024)
(Opens {{site}} in a new tab) Accessed 8 Oct 2026Section "Verhalten in der Öffentlichkeit" on greeting, eye contact and handshakes.
- oesterreich.gv.atOfficial sourceFührung akademischer Grade
(Opens {{site}} in a new tab) Accessed 8 Oct 2026Last updated 13 August 2024.
- WikipediaGrüß Gott
(Opens {{site}} in a new tab) Accessed 8 Oct 2026 - Stadt WienOfficial sourceAnmelden eines Wohnsitzes
(Opens {{site}} in a new tab) Accessed 8 Oct 2026Academic degrees are recorded on presentation of the award certificate.